Definition
AEO (answer engine optimization)
AEO, or answer engine optimization, is the practice of structuring content so AI answer engines and search assistants cite your business directly in their responses. As people increasingly ask AI for recommendations, AEO helps ensure your business is the answer they receive.
AEO adapts marketing for a world where people ask AI a question and get a direct answer instead of a list of links. The goal is to make your business the source the AI trusts and names when someone asks for a service like yours.
AEO relies on clear, accurate, well-structured content: plain answers to common questions, consistent business details, and machine-readable data such as schema markup. Done well, it puts you in front of buyers at the exact moment an answer engine is making a recommendation.
How is AEO different from SEO?
SEO aims to rank your page in a list of search results. AEO aims to have AI answer engines cite your business directly in the answer they give the user.
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