Definition
Bulk messaging
Bulk messaging is sending the same message to many contacts at once, by text or email, such as a seasonal offer or an important update. It reaches a large audience efficiently, but works best when combined with segmentation and consent so messages stay relevant and welcome.
Bulk messaging lets you reach your whole list, or a segment of it, in one send. It is efficient for announcements, promotions, and updates that apply to many people, saving the effort of contacting everyone individually.
The key to effective bulk messaging is relevance and permission. Sending to a well-chosen segment, with consent and an easy opt-out, keeps engagement high and complaints low. Blasting everyone with irrelevant messages, by contrast, annoys customers and harms deliverability.
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