Definition
Call forwarding
Call forwarding automatically sends incoming calls from one number to another, such as forwarding your business line to a mobile phone or an AI receptionist. It ensures calls reach you or a backup answerer no matter where you are, so fewer calls go unanswered.
Call forwarding reroutes your calls to wherever they can be answered. A common setup forwards a business line to the owner's cell, and if that is busy or unanswered, on to an AI receptionist or answering service as backup.
This layered approach means callers rarely hit voicemail. Forwarding is the plumbing that connects your published number to whoever, or whatever, is best able to answer at that moment, keeping you reachable without a fixed front desk.
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