Definition
Citation
A citation is any online mention of your business name, address, and phone number, such as in a directory or listing. Consistent citations across the web reinforce your business identity to search engines and help improve local search rankings and discoverability.
In local SEO, a citation is a listing of your business details on another site, like a directory, review platform, or industry site. Each accurate citation is a vote of confidence that your business is real and consistent.
What matters is accuracy and consistency. Many matching citations strengthen local rankings, while conflicting ones, such as a wrong address, undermine them. Building and cleaning up citations is a steady, foundational part of local search work.
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