Definition
Duplicate merge
Duplicate merge is combining two or more records that refer to the same person or business into one clean record. Duplicates arise when the same contact is entered more than once. Merging them prevents confusion, missed history, and repeated outreach to the same customer.
Duplicate merge cleans up the mess when one customer ends up as several records, perhaps entered once by phone and again by a web form. Merging combines them into a single record that holds all the history in one place.
Duplicates cause real problems: fragmented history, double messaging, and confusion about which record is current. Automatic duplicate detection and merging keep your data clean, so every interaction builds on the complete picture and customers are never contacted twice by mistake.
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