Definition
Opt out
An opt out is a customer's request to stop receiving messages from a business, such as replying STOP to a text. Honoring opt outs promptly is legally required and essential to good reputation. Once someone opts out, you must not message them again unless they opt back in.
An opt out is the customer saying stop. Whether they reply STOP to a text or click unsubscribe in an email, they are withdrawing consent, and the law requires you to honor it right away.
Respecting opt outs matters beyond compliance. Continuing to message people who asked you to stop damages your reputation and can get your number or domain blocked. Good systems process opt outs automatically so no one is contacted after they have left.
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