Win-back
Win-back email with an offer
Sometimes a small, honest incentive is the nudge a lapsed customer needs. This email pairs a warm check-in with a modest offer, so it feels like a thank you rather than a discount grab.
When to use it
Use it for a customer who has not returned in a while and you would like back.
Copy and paste
Subject: A little something to welcome you back, [Name] Hi [Name], We have not seen you at [Business] in a while, and we would love to have you back. To make it easy, here is [offer, such as a set amount off your next service or a free add-on] when you book by [Date]. It is our way of saying we appreciate you. Ready to book? Just reply or call [Phone] and we will find a time that works. Hope to see you soon, [Your Name] [Business]
Tips
- Keep the offer modest and real. It is a thank you, not a fire sale.
- Add a book-by date so it does not sit forever.
- Frame it around appreciation, not desperation.
- Make booking a one-step reply.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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