Definition
Call tracking
Call tracking is the practice of recording where phone calls come from, often using unique numbers per marketing source, to see which channels drive calls. It links phone leads to their origin, so a business can measure which ads or listings actually generate calls and customers.
Call tracking answers which marketing brought in the phone call. By assigning different phone numbers to different ads or listings, a business can tell whether a call came from a Google ad, a local listing, or a flyer, and credit the right source.
For service businesses where many leads call rather than fill forms, call tracking is essential to attribution. It reveals which channels earn their keep and which do not, so marketing spend goes where it actually produces calls and customers.
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