Definition
Lead source
A lead source is the channel or origin through which a lead found your business, such as a Google search, a referral, an ad, or your website form. Tracking lead source shows which channels bring the most and best customers, guiding where to focus marketing effort.
Lead source answers a basic but vital question: where did this lead come from? Tagging each new lead with its source, whether an ad, a referral, or an online listing, builds a picture of what is driving your business.
Over time, lead source data reveals your best channels. If referrals close at twice the rate of ads, you know where to invest energy. Capturing source at the moment a lead arrives, automatically where possible, keeps this insight accurate.
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