Definition
Drip vs broadcast
A drip is an automated sequence of messages sent to each person based on timing or actions, while a broadcast is a single message sent to many people at once. Drips nurture individuals over time; broadcasts share timely news with a whole list. Most businesses use both.
The difference is timing and trigger. A drip starts when a person takes an action, like becoming a lead, then delivers messages spaced over days just for them. A broadcast goes out to everyone at the same moment, like a holiday offer or a schedule change.
Both have their place. Drips provide consistent, personalized nurturing that runs automatically for each new contact. Broadcasts handle time-sensitive announcements to a whole audience. Using them together lets a business nurture individuals while still reaching everyone when there is news to share.
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