Definition
Keyword
A keyword is a word or phrase people type into a search engine when looking for something. Businesses target keywords in their content and ads to reach searchers with matching intent, such as emergency plumber, so they appear when potential customers are searching.
Keywords are the bridge between what customers search and what your business offers. If people search water heater repair, you want your content and listings to match that phrase so you appear in their results.
Good keyword targeting focuses on intent. A phrase like emergency plumber near me signals someone ready to hire now, which is far more valuable than a vague term. Choosing the right keywords guides both your SEO content and your paid advertising.
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