Definition
PPC (pay per click)
PPC, or pay per click, is a form of online advertising where you pay only when someone clicks your ad. Common on search engines, PPC puts your business at the top of results for chosen keywords, giving fast, targeted traffic that you can turn on and scale immediately.
PPC lets you buy visibility at the top of search results and pay only for actual clicks. Unlike SEO, which builds slowly, PPC delivers traffic the moment your campaign goes live, making it useful for filling the pipeline quickly.
The catch is that traffic stops when you stop paying, and clicks cost money, so profitability depends on converting those clicks into customers. Tracking return on ad spend and improving your booking process are what make PPC pay off.
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