Definition
Lead scoring
Lead scoring is a method of ranking leads by how likely they are to buy, using a score based on their behavior and details. Higher scores signal hotter leads that deserve fast, personal attention, helping a team focus its time on the opportunities most likely to close.
Not all leads are equal. Someone who requested a quote and answered your call is far more likely to buy than someone who downloaded a guide months ago. Lead scoring turns those signals into a number so your team knows who to prioritize.
Scores usually combine fit, such as location and service needed, with engagement, such as opening emails or replying to texts. Leads that cross a threshold get flagged as sales ready, so your best opportunities never sit waiting.
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