Definition
Referral
A referral is a new customer who comes to you because an existing customer recommended you. Referrals are among the highest quality leads, since they arrive with built in trust, tend to close faster, and often become loyal customers with little marketing cost.
A referral happens when someone vouches for you to a friend or neighbor. Because that recommendation carries trust, referred leads are easier to win and often more loyal than leads from ads. They are, in effect, free marketing earned through good work.
Many businesses under-use referrals simply by not asking. A timely, friendly request to happy customers, sometimes paired with a small thank-you, can turn a steady base of satisfied clients into a reliable source of new business.
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