Definition
Click through rate
Click through rate, or CTR, is the percentage of people who click a link out of those who saw or opened the message or ad. It measures how effectively your content prompts action. A higher CTR means your message and call to action are resonating with the audience.
Click through rate tracks whether people acted on your message by clicking. In an email, it is the share of readers who clicked a link; in an ad, the share of viewers who clicked through. It gauges how persuasive your content and call to action are.
CTR helps you improve what you send. A low rate points to a weak offer, unclear call to action, or mismatched audience. Testing different messages and clear, compelling calls to action lifts CTR and, ultimately, the actions that lead to bookings and sales.
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