Definition
CRM
CRM stands for customer relationship management. It is software that stores every contact, conversation, deal, and task in one place so a business can track leads, follow up on time, and keep a full history of each customer relationship.
A CRM is the central system where a business keeps track of the people it sells to and serves. Instead of notes scattered across a phone, an inbox, and a notebook, everything lives in one record: who the person is, what they asked for, and what happens next.
Good CRMs remove the guesswork from follow-up. They remind you who to call, show which deals are stuck, and give you a clear picture of your pipeline. For a small service business, a CRM is often the difference between a lead that closes and one that quietly slips away.
What does CRM stand for?
CRM stands for customer relationship management. The term also refers to the software used to manage those relationships.
Related terms
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