Definition
Pipeline
A sales pipeline is a visual map of every deal a business is working, sorted into stages from first contact to closed. It shows where each opportunity sits, what needs to happen next, and how much potential revenue is in play at any moment.
Think of a pipeline as a set of columns, one per stage, such as new lead, contacted, quoted, and won. Each deal is a card that moves left to right as it progresses. At a glance you can see what is stuck, what is close, and what needs attention today.
Pipelines matter because deals rarely close in one step. Tracking each stage helps a business spot bottlenecks, forecast revenue, and make sure no opportunity is forgotten between the first inquiry and the signed job.
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