Phone scripts
Handling a price objection phone script
When a customer says the price is too high, the worst move is to cut it right away. This script helps you understand the real concern and respond with value before you ever touch the number.
When to use it
Use it when a customer pushes back on your price during a call.
Copy and paste
Acknowledge: I hear you, and I appreciate you being straight with me. Can I ask, is it the total that is the concern, or the value you are seeing for it? Restate the value: Here is what is included in that price: [list the real work and what protects them, like warranty or quality]. A lot of what you are paying for is [the part that matters most]. Offer a real option: If budget is the issue, we can [adjust scope, phase the work, or focus on the priority] to bring it in line. Would that help? Hold your ground if needed: I want to do this right for you, and this price reflects that. I would rather give you honest work than cut corners to hit a number. Close: What feels like the right path from here?
Tips
- Find out if it is really about price or about perceived value.
- Restate what the price includes before you discount anything.
- Offer to adjust the scope instead of slashing the rate.
- It is okay to hold your price. Confidence sells quality work.
Cadrey can send this for you, in your brand voice, at the right moment, and only after you approve it.
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